Natural Travel Collection

A travel agency based in the south of England offering tailor-made holidays to a niche market of discerning travellers. The Natural Travel Collection has three main brands it offers its clients: Wildlife Worldwide (safaris, bird-spotting, bears), the Travelling Naturalist (expert led wildlife and birding holidays for small groups of naturalists) and Dive Worldwide (farflung diving holidays).

Their Director says “I would fully endorse Black Swan as an excellent IT development and data solution company. Through their reassuringly thorough knowledge of various IT applications they provide outstanding workable solutions.

The Challenge

This start-up business needed a system bespoke to its operational needs where the staff could record and manage all client bookings. Rather that implementing an ‘off-the-shelf’ system used by much of the travel industry, which may have had more functionality than was required, the business felt tailoring a system directly to its own needs was the way to go. This was key to its client satisfaction, as the Natural Travel Collection tailor makes its holidays commensurate with the needs of its clients, hence the booking system also needed that flexibility.

Our Solution

After discussing the needs of the business with the directors, Black Swan created a list of requirements that the new system needed to address. Once it was understood how the customer experience needed to look for the client end and what the team within the business needed to do to make that happen, Black Swan built the system.

This incorporated a booking system to select the components of the holiday including: multiple accommodations for tour members, specific client needs, and different flights requirements for different members of the overall party, to name but a few. The system also incorporated CRM functionality, providing data for mail-shots, marketing and management reports.

As with all Black Swan projects, the final phase was to train the staff on all elements of the new package, before setting it live.

Benefits to the Client

Comprehensive Information
Fast look-up and processing
Easy distribution of brochures
Quick response to enquiries